【视频欣赏】身高只有1米5的日本首富孙正义,凭什么36年创造出4000亿美元财富

【视频欣赏】身高只有1米5的日本首富孙正义,凭什么36年创造出4000亿美元财富

Charlie Rose: In terms of what -- what measurement?

Masayoshi Son: Speed.

Charlie Rose: Speed.

Masayoshi Son: Yes, LTE speed.

Charlie Rose: Right.

Masayoshi Son: So the only company U.S. beat was the Philippines.

Charlie Rose: They beat the Philippines.

Masayoshi Son: Yes.

Charlie Rose: They didn't beat South Korea, they didn't beat Japan?

Masayoshi Son: No, no. Many other countries, the U.S. was beaten. So is it good enough situation for the 21st century, the most important infrastructure, the U.S. is lagging behind? And the U.S. has been number one for infrastructure almost for anything in the 20th century -- automobile, the electricity, the television -- almost everything.

Charlie Rose: And you believe that is because two carriers --Verizon and AT&T -- have more than 60 percent of the market.

Masayoshi Son: Yes, more than 75 percent on postpaid.

Charlie Rose: Yes.

Masayoshi Son: And more than 80 percent for corporate market.

Charlie Rose: Right and they are stifling innovation, in your judgment?

Masayoshi Son: They are happy with where they are. They make a ton of money and free cash for all dividends back to the shareholders. So they are very comfortable where they are, which I don't blame, you know. If I were in their shoes, I would be happy. But because they're in such a happy position without facing a real competition from some strong enough challenger, they can relax.

Charlie Rose: OK. So you bought Sprint.

Masayoshi Son: Yes.

Charlie Rose: A carrier.

Masayoshi Son: Yes.

Charlie Rose: And now you want to buy T-Mobile.

Masayoshi Son: If we could, but we have not agreed any formal agreement --

Charlie Rose: You haven't made an agreement with T-Mobile?

Masayoshi Son: Not yet.

Charlie Rose: What are your chances?

Masayoshi Son: I don't know. We have to -- we have to give it a shot.

Charlie Rose: Is it -- is it money or is it something else?

Masayoshi Son: Well, I'm not here to talk about any details of that situation.

Charlie Rose: Why not?

Masayoshi Son: Well look, you know, in general we have to --

Charlie Rose: You have to make a deal.

Masayoshi Son: Yes, we would like to -- we would like to make a deal happen, but there are steps and details that we have to work out.

Charlie Rose: Tom Wheeler is chairman of the FCC and he has suggested that -- that he wants to make sure there's a lot of competition in the market.

Masayoshi Son: Right.

Charlie Rose: And so he's not in favor generally in mergersbetween say Sprint and T-Mobile and you own Sprint, sotherefore, you would have a huge position in the American market.

Masayoshi Son: Yes. Well, look, you know, there's a two big deal for it.

Charlie Rose: Yes.

Masayoshi Son: All right and they take more than 100 percent of total industry free cash flow, total industry profit,they are constant ready to have 90 percent. So here comes the two little ones who are not able to fight without enough scare so that's -- not good and I think the situation needs to be changed.

Charlie Rose: If somebody who could make a deal and had Sprint and then T- Mobile, what would you be able to do as a carrier in the United States?

Masayoshi Son: Well, look, we need a certain scale, but oncewe have enough scale to have a level fight, OK -- it's a threeheavyweight fight --

Charlie Rose: Right.

Masayoshi Son: Right then --

Charlie Rose: Well, you like that, don't you?

Masayoshi Son: Yes, I would like to have the real fight OK notthe pseudo fight.

Charlie Rose: Right.

Masayoshi Son: The real fight. I had -- can have a real fight I go in massive price wall --

Charlie Rose: That's your pattern when you get a stake hold,you undersell everybody.

Masayoshi Son: Yes. Yes.

Charlie Rose: You're willing to postpone profits in order togain market share?

Masayoshi Son: Exactly. I want to be number one, right?

Charlie Rose: Yes.

Masayoshi Son: So if we are number three and we had enough chance, OK I want to be number one. So I would go, you know, price competition, you know, very much aggressively and network competition to create a world'sbest network. I told you, now, U.S. is number 15 out of 16.

Charlie Rose: Yes.

Masayoshi Son: I'm ashamed of that. You know I'm not here to criticize the U.S. situation. I'm here to say I now own a part of the responsibility and I would like to provide U.S. citizens the world's number one network.

Charlie Rose: Let me go back to Japan. What was it like growing up in Japan, the Son of Korean and Chinese ancestors?

Masayoshi Son: It's -- it's not easy, it's not easy. Japan is a homogeneous race country.

Charlie Rose: Yes.

Masayoshi Son: One culture with one race. So if you are considered an outsider, it's not easy. But nowadays, I speak up enough so people know that I am, you know, just myself.

Charlie Rose: And then at 16, you came to San Francisco.

Masayoshi Son: Yes.

Charlie Rose: You made your way to Berkeley.

Masayoshi Son: Yes.

Charlie Rose: University of California in Berkeley. Yes.

Masayoshi Son: And then you graduated. What did you want to do when you got out of Berkeley? Well, I wanted to start my own company. So when I was a student at Berkeley at 19 years old, I already start a small company.

Charlie Rose: Yes.

Masayoshi Son: And made the first electronic dictionary.

Charlie Rose: Yes, a pocket dictionary first.

Masayoshi Son: Yes, pocket --

Charlie Rose: Translator and dictionary.

Masayoshi Son: Yes.

Charlie Rose: And then sold it?

Masayoshi Son: To Sharp.

Charlie Rose: To Sharp.

Masayoshi Son: Yes for $1.7 million. For a 19-years old kid, it's not bad OK.

Charlie Rose: It's not bad.

Masayoshi Son: And I did another computer game project it made me another $1.5 million. So I got a little over $3 million when I was 19. That was a good capital for myself.

Charlie Rose: Yes.

Masayoshi Son: I never used venture capital.

Charlie Rose: Yes. (AUDIO/ VIDEO GAP pb110110.rm)

Masayoshi Son: -- Internet device that you can carry around.So it's not a mobile phone, it's an Internet machine. That's my view. And he's the only the first guy who could create a device with an operating system so that it would be a platform for every application for starting the Internet.

Charlie Rose: So Bill Gates and you also know Bill Gates andadmire Bill Gates.

Masayoshi Son: Oh very much. Both of them are my heroes.

Charlie Rose: Now why do you think Bill Gates missed so much?

Masayoshi Son: Well he had such a fantastic success.

Charlie Rose: With -- with the operating system.

Masayoshi Son: With th operating system for the PC.

Charlie Rose: Right.

Masayoshi Son: And when you are so successful in one thing, you have something to protect.

Charlie Rose: Yes.

Masayoshi Son: Right? So it's very difficult to cannibalize.And he was retiring from the company. He no longer had the passion to go on to the next generation.

Charlie Rose: He had other things he wanted to do in termsof philanthropy.

Masayoshi Son: Right.

Charlie Rose: Someone once said to me about Steve that, unlike others, he saw everything with a beginner's eye.

Masayoshi Son: Yes.

Charlie Rose: He saw it with a freshness, so that he wouldstart from the beginning so, therefore, he wasn't encumbered by the way it had been.

Masayoshi Son: Right. He didn't care anybody else's idea. He had to create himself from the, you know, pure eye of notthe past, for the future.

Charlie Rose: Yes.

Masayoshi Son: So that's what I admire the most, and he hadtremendous focus.

Charlie Rose: But are you more the financial guy whounderstands how to make a deal but also understands how to find the companies that you want to make a deal about rather than being a creative guy?

Masayoshi Son: Well, you know, if Steve is art and technology.

Charlie Rose: Yes you are --

Masayoshi Son: I am finance and technology.

Charlie Rose: No art there.

Masayoshi Son: Well I love art but I'm not the artist for the industry.

Charlie Rose: Yes.

Masayoshi Son: Well -- but to me, what's more important is the information revolution. That's more important, to create a new lifestyle for mankind, OK? If I can help, you know, bringing the information revolution to mankind, I don't have to do everything. You know, I can bring everybody else's talent. I can bring -- I can bring the infrastructure --

Charlie Rose: You bring the roadway that they come.

Masayoshi Son: Yes. I don't -- I don't have to create the Ferrari or Honda. OK I can create the highway right for all the beautiful automobiles. I can create the toll gate, I can create the -- you know the entire ecosystem for the automobile revolution. So that is what I am trying to do. I am bringing the information revolution. But for the -- for these Internet devices, the highway itself as an infrastructure is not good enough. That is a big problem. That was a big problem for Japan, so I challenged NTT because NTT had 99 percent market share for Japanese information highway.

Charlie Rose: Did -- when you challenged them, did they giveyou some fiber lines or something?

Masayoshi Son: Yes, I asked the government to deregulate so that -- unbundle of the copper and fiber against the services.

Charlie Rose: Right.

Masayoshi Son: OK.

Charlie Rose: Yes.

Masayoshi Son: So if you want to create an information revolution and want to create an information highway, you need a lot of capital. That requires a lot of finance. OK. So money is not the most important thing to me, but money is required to invest a huge tens of billions of dollars capital.

Charlie Rose: Let's talk about the landscape there first.

Masayoshi Son: Yes.

Charlie Rose: My impression is you want to be the biggest inthe world, period.

Masayoshi Son: That's my wish.

Charlie Rose: That's your wish. OK. Fair enough. There are also people wh believe -- you know, Google is laying a lot of fiber in the United States. They want to provide the highways, too -- the infrastructure, right?

Masayoshi Son: Yes.

Charlie Rose: They've got designated markets where there -- there is also Comcast, now buying Time Warner. John Malone wanted to be part of that. Who knows, maybe Comcast will buy John Warner, I mean John Malone's company. Is it going to be the TelCos or is it going to be the cable companies?

Masayoshi Son: That's a very good question, you know. This is a very, very capital-intensive industry and emerging from the wire line broadband information highway and the wireless information highway, right --

Charlie Rose: Right.

Masayoshi Son: And guess what? This kind of device right can get connected with the backhoe of wireline broadband or wireless broadband either way, the iPad is the iPad.

Charlie Rose: Yes right.

Masayoshi Son: All right so what people care is how the iPad or iPhone can function smoothly --

Charlie Rose: And fast.

Masayoshi Son: -- fast, right? So, in the past, only fixed (ph) line broadband could provide high-speed Internet for this kind of device.

Charlie Rose: Yes right.

Masayoshi Son: But now wireless is becoming very powerful that it will be the alternative.

Charlie Rose: And that's the revolution right there, whatwireless is able to do --

Masayoshi Son: Yes.

Charlie Rose: -- without the fiber being down.

Masayoshi Son: Right.

Charlie Rose: And therefore, that raises the question, too,you know of the velocity of wireless and how good it isbecause, I mean, you've complained about the carriers here in terms of -- not only are they not innovative but you saythey have faulty systems.

Masayoshi Son: Yes. Very, very slow network and it gets disconnected, right, all the time and it's poor quality. It's just a poor quality. And I think there is a way to fix it.

Charlie Rose: How would you fix it?

Masayoshi Son: Well, first, I need a scale right.

Charlie Rose: A scale?

Masayoshi Son: A scale of a company.

Charlie Rose: Right, right.

Masayoshi Son: A scale of the subscriber, scale over the network.

Charlie Rose: You have to have enough size to compete with the big boys?

Masayoshi Son: Right, right. I need to become a heavyweight, right?

Charlie Rose: Right.

Masayoshi Son: It's a heavyweight fight.

Charlie Rose: Exactly. Exactly.

Masayoshi Son: Right. I cannot be tiny.

Charlie Rose: That will not work. They will squish you.

Masayoshi Son: Right and they would ignore us.

Charlie Rose: Yes.

Masayoshi Son: Right so that they can stay profitable and be fat. So I want to make them fight back so they also become muscle instead of fat, which is good for you.

Charlie Rose: Yes that's called competition.

Masayoshi Son: Yes, that's good for the United States.

Charlie Rose: Yes.

Masayoshi Son: But I will not show them our technology which we have, which is much, much, much faster speed -- up to 200 megabyte per second. So this is much faster than fixed line broadband.

Charlie Rose: Right.

Masayoshi Son: OK we have the technology for that.

Charlie Rose: Your wireless is faster than fixed-line broadband?

Masayoshi Son: Yes, yes. We already have the demonstration in Tokyo.

Charlie Rose: OK Tokyo is fast.

Masayoshi Son: Yes. I can do that in the States, also.

Charlie Rose: Seoul is fast. Yes. Where is it the fastest in the world, Japan and South Korea?

Masayoshi Son: Yes. Australia to some extent.

Charlie Rose: Yes.

Masayoshi Son: But not enough users. So actually, with a crowd of users, Japan and Seoul is the top two.

Charlie Rose: You also now have this battle, this giant battlebetween operating systems -- Android and Apple.

Masayoshi Son: Yes.

Charlie Rose: Which is better?

Masayoshi Son: Well, Apple is like a Ferrari right.

Charlie Rose: Like a Ferrari.

Masayoshi Son: Yes. For high-end users, it's beautiful. It's good.

Charlie Rose: Right.

Masayoshi Son: And actually, for many users, also. Android is more general -- right. For many other countries who cannot afford a high-end product Android is more variety. Right? So both of them have good features.

Charlie Rose: So one is not better than the other, it depends on what they can do for particular kinds of customers?

Masayoshi Son: Right.

Charlie Rose: Yes. Because Samsung is serious about this.

Masayoshi Son: Yes.

Charlie Rose: What do you think of Samsung?

Masayoshi Son: Well, Samsung is a great company, a great company. Yes. They're going to succeed. They're going to continue to grow up.

Charlie Rose: How did they do it?

Masayoshi Son: Well, they have -- they have so many technology ways and depths (ph) from the semiconductor to the chip, you know the

Lcd Display And All These Things. They Have Total Technology: Take me back to the Dot.com bust. What happened to you?

Masayoshi Son: Well, I was surprised and one time we -- Iwas for three days richer than Bill Gates.

Charlie Rose: Is that right?

Masayoshi Son: Yes.

Charlie Rose: For three days?

Masayoshi Son: For three days technically.

Charlie Rose: Yes and Larry Ellison was that for a couple ofdays richer than Bill Gates.

Masayoshi Son: Oh it could be yes.

Charlie Rose: But you were there for three days.

Masayoshi Son: Yes, yes our company is --

Charlie Rose: Did you tell everybody when you were therichest man in the world?

Masayoshi Son: I did. It was special --

Charlie Rose: "Here I am. I'm the richest guy in the world."

Masayoshi Son: Yes, yes before I said it, I was surprised.

Charlie Rose: Well, you got a chance to tell them before itwas over.

Masayoshi Son: Yes. So for three days we were $200 billion in market cap.

Charlie Rose: Yes for three days, $200 billion in market cap.

Masayoshi Son: Yes.

Charlie Rose: And then came the crash.

Masayoshi Son: Right.

Charlie Rose: And what were you after the crash at the bottom of the crash?

Masayoshi Son: $2 billion.

Charlie Rose: $2 billion so you went from $200 billion to $2 billion.

Masayoshi Son: Yes, 99 percent down in one year?

Charlie Rose: 99 percent -- and your net worth went from what to what?

Masayoshi Son: From $70 billion to $600 million.

Charlie Rose: Really?

Masayoshi Son: Yes.

Charlie Rose: And did you have any doubt that you could come back?

Masayoshi Son: Well, I -- I had a confidence, you know. It overshoots and overshoots down. So I had a confidence that someday it would normalize because our number of users kept on growing, our profit kept on growing, so it's overreaction either up or down, so it will normalize over time. That was my belief. And the Internet will continue to grow. So as long as Internet users continue to grow, the traffic continues to grow, it will come back. That was my view.

Charlie Rose: Yes. Someone said to me the other day, Google is going to be the biggest company in the world, mark my word. Are they right?

Masayoshi Son: There is a good possibility for that, a goodpossibility for that. But, you know, when

Ibm Started Growing: Yes.

Masayoshi Son: And then when Microsoft was growing --

Charlie Rose: They said Microsoft.

Masayoshi Son: Microsoft forever.

Charlie Rose: Yes.

Masayoshi Son: Now Google has that kind of position. But who knows, 30 years later, OK, 30 years later and 300 yearslater, what's going to happen?

Charlie Rose: You know what they call that, as you well know -- disrupted technologies.

Masayoshi Son: They ar definitely disrupted -- smart people, great engineers and great vision. So they are one of the most capable companies. That's no question.

Charlie Rose: Google. Yes.

Masayoshi Son: Yes Google, no question. I have high respect for them. But you know, as I said, technology evolves and no one technology continues to grow 300 years.

Charlie Rose: Yes Apple still has Tim Cook --

Masayoshi Son: Yes.

Charlie Rose: Eddy Cue, Jony Ive and others.

Masayoshi Son: They have great company, also.

Charlie Rose: Hasn't changed.

Masayoshi Son: No, a great company.

Charlie Rose: And they were really running it while Steve was sick, too.

Masayoshi Son: Yes, yes. Yes, they have a great company.Those two companies, high respect, of course, Amazon andyou know, Facebook.

Charlie Rose: Jeff Bezos is a little bit like you. He likes to get market share doesn't he?

Masayoshi Son: Right.

Charlie Rose: He's willing to cut prices to get market share.

Masayoshi Son: Right. He's very smart; very, very long-time view.

Charlie Rose: What did you think of the Facebook acquisition of WhatsApp?

Masayoshi Son: Very smart move.

Charlie Rose: Really?

Masayoshi Son: Very smart move.

Charlie Rose: So you would have paid $16 billion, too, if youhad Facebook's 1.2 billion users?

Masayoshi Son: Yes, yes, I would have no doubt for one moment.

Charlie Rose: What's your negotiating philosophy aboutthings like this? You know if you can figure out it's worth it, then get it.

Masayoshi Son: Yes, yes.

Charlie Rose: And pay -- if you have to pay the top price andoutbid everybody else.

Masayoshi Son: Right.

Charlie Rose: If you can see the potential, just do it.

Masayoshi Son: Yes, yes because I'm looking at the future, not the past. Not the present. In ten years, in 20 years, what can we do if we, you know, get more power?

Charlie Rose: So here's what they say about you, too -- theysay not only that you want to be the wireless infrastructureand have the world's biggest carrier, but you also want to bein content.

Masayoshi Son: Yes contents, application, (INAUDIBLE) those are the fruits and the flowers on the basis of the platform. So we want to provide the platform, which is theinfrastructure and then we want to help grow those bunch ofdifferent flowers and fruits. That's -- that's our view. So it's like, you know, John Malone's cable company with Liberty Media.

Charlie Rose: Video is really where the world is, too.

Masayoshi Son: Yes.

Charlie Rose: In terms of wireless.

Masayoshi Son: Yes.

Charlie Rose: Where you can see everything and do everything with enormous power.

Masayoshi Son: Right. Exactly.

Charlie Rose: It's not just the Internet. You're interested in solar. You're interested in wind. You're looking at those as future technologies that will change the world.

Masayoshi Son: Yes. Well, that was not my initial interest at all. It came only because of the earthquake, you know, in Japan three years ago. And without electricity, the Internet doesn't work, the communication doesn't work -- right. And all the Japanese people are suffering from the shortage of electricity.

Charlie Rose: And what did you decide about nuclear as a result of that?

Masayoshi Son: I don't believe nuclear is a long-time solution. I'm against it.

Charlie Rose: You are?

Masayoshi Son: That's why I'm trying to provide alternativesolutions -- either solar or wind.

Charlie Rose: It's not just a business decision. You think it's in the best interest of Japan.

Masayoshi Son: Of the people. The people of Japan and for the world.

Charlie Rose: What do you think of your prime minister?

Masayoshi Son: Well, he's a smart guy. I don't agree with everything he's doing.

Charlie Rose: What don't you agree?

Masayoshi Son: Don't put me in that position. I don't want to have trouble back in Japan if I comment on that question.

Charlie Rose: But you think he's too nationalistic?

Masayoshi Son: Well, he can be much more, you know -- how do you say -- balanced.

Charlie Rose: Balanced -- than he is?

Masayoshi Son: Yes.

Charlie Rose: You would like to see him more balanced?

Masayoshi Son: I hope he would have -- at least people would see him in much more balance.

Charlie Rose: Yes.

Masayoshi Son: At least he's not perceived as the balanced situation. That is no good for him, no good for the country.

Charlie Rose: We live in a global world, but do differences in culture matter?

Masayoshi Son: For me, the Internet is already connectedworldwide, right? So the politics, the government divides the -- you know, barriers between the countries. But these are worst, there is no boundary. We can travel around the world in less than one second, OK. So people can communicate with each other, meet or face each other over the Internet, you know, instantaneously, so the world will be much more at peace when we forget about all these frictions and so on.

Charlie Rose: What else are you interested in that I don't know about?

Masayoshi Son: Well, to me, this data (ph) revolution is the only thing that I put my life -- this is the only thing that I'm so excited about. You know, mankind had the agriculture revolution, the industrial revolution, and then this is the third one, the information revolution, and that is not a small subject. This is a subject that will last the next 300 years.That's why, you know, I say we have a 300-year vision that we want to focus this information revolution and the technology evolves. As I said, I don't care what technology, I don't care about this technology is invented by us or ouremployees, I don't care. I want to bring everybody's innovation, bring into our ecosystem, you know, together. So many American companies are interested in one brand, onebusiness, to conquer all over the world, OK. I'm not that kind of guy. I believe in partners. We do many joint ventures. In my view, investing into the entrepreneurs, you know, helpthem grow their passion in their way, you know -- thispassion, that passion. You know, if I can assist to all these exciting entrepreneurs, you know, come up with great technology or services, I will be more than happy, you know. I don't need to be a hero. I would rather them be a hero in the total, you know, ecosystem that we create. That's my 300-year vision. I don't depend on one product, one businessmodel, or one brand. I would rather be a Silicon Valley. They are my problem, of course, but what I am interested increating -- I respect Silicon Valley that all the passion, all the things happening, so I want to create a virtual Silicon Valley in this Softbank group, families, that our many brands, you know, come and bring synergies.

Charlie Rose: Synergies and they will all be entrepreneurial and develop new ideas.

Masayoshi Son: Yes.

Charlie Rose: And you will get in social media as well?

Masayoshi Son: One way or the other, yes. One way or the other.

Charlie Rose: Thank you for coming. Masa, it's good to see you.

Masayoshi Son: Thank you very much.

1957年孙正义出生的时候,家境已经没落,祖母经常推着小独轮车在家附近搜集残羹剩饭,做为家畜的饲料。

不过在他5岁那年,父亲经营的酒、弹子等连锁店慢慢有了起色。

此后十年,忙于生意打拼,根本无暇顾及孙正义四兄妹的教育,导致孙正义整个青少年时代,并没有什么可圈可点之处,甚至可以用浑浑噩噩来形容。

直到1974年,父亲小有积蓄,觉得孙正义在日本混不出个名堂来,就决定把17岁的孙正义送到美国读高中。正是这一决定,彻底改写了孙正义的整个人生轨迹。

说来也怪,一到佛罗里达,孙正义的学习热情就爆发了出来。

他仅用了3周就完成了英语的学习,直接插入圣名学院高二就读。一年后的1975年,孙正义跳级参加美国高考,并以ACT接近满分的高分被加州伯克利经济系录取。

要知道,加州伯克利可是美国的学术重地,世界排名第3,孕育出92位诺贝尔奖得主。毫不夸张的说,校园里随便便便一位教授都是享誉世界的学术权威。

在经济系呆了不到半个学期,孙正义首先练就了一副赚钱的眼光。1975年夏天,当他看到计算机系的学生热衷于玩游戏,18岁孙正义觉得有商机,于是趁着暑假回家的机会,从日本引进了一种电子游戏,准备挨个宿舍推销。

要说起伯克利校园里的谁玩游戏最上瘾,当然首推是中、日、韩三国的留学生。所以,孙正义首先从日本老乡开始下手,然后是韩国,最后是中国。

这期间,孙正义认识了一个高个儿的台湾人,叫陆弘亮,后来两人干脆在校园外租了个房子,大张旗鼓搞起生意来。

当年夏天,身无分文的薛蛮子敲门应聘翻译,孙正义开的工钱是“一小时7美元”,薛蛮子乐的“一年可以赚到7000美元”。

也正是通过薛蛮子等人,孙正义的游戏机在华人圈里打开了知名度,销量蹭蹭上涨,9个月就卖出去1000台,孙正义赚到人生中的第一个100万美元。

不过,由于高中跳级,孙正义的英语基础并没有打牢,导致上西方经济学的时候跟不上老师进度,一堂课没有听懂多少内容。

所以,在美国留学的6年中,孙正义除了做生意,其余时间不得不用全部用在学习上,走路、吃饭、甚至进澡盆都捧着书,每天的睡眠时间也就3-5个小时。

大一期末考试,孙正义一下子傻眼了:其他同学都在规定的2个小时答完了西方经济学试卷,他却才做完四分之一。

一科也就算了,后来的制度经济学、计量经济学、经济史等科科如此“老爹辛辛苦苦一年掏5万多美元,却门门不及格遭退学,太丢人了!”

换上中国的留学生,要么重修,要么到校外参加个语言补习学校,但孙正义却不这么想“如果考试是日语而不是英语,自己肯定及格。”

他直接找到校长办公室申诉

“不是我不会,而是语言影响了答题速度”

校长碰到这么一个胡搅蛮缠的也没撤,最后就把问题踢到了加州州长那里。

州长一看孙正义一米五都不到,起了怜悯之心,最后居然破格同意了孙正义的请求“考试时可以用字典,时间延长一个小时”,孙正义就这样蒙混过关。

大二下学期,孙正义有一次路过校园书店,无意中看到《大众电子》上面的标题“1英寸将改变整个世界”,那是孙正义第一次听说英特尔8080芯片。

‍当年夏天,英特尔的创始人,47岁的戈登·摩尔回到母校做了一次演讲。

那位老兄在台上慷慨激昂,抛出大胆的摩尔预言“当价格不变时,集成电路上元器件的数目每隔18-24个月就会增加一倍,性能也将提升一倍”。

台下的孙正义听得热血沸腾“激动得像是失去了知觉”,他冥冥中感觉“计算机才是人生最后的归宿”。

于是,孙正义再也想去餐馆刷盘子挣学杂费了“要通过自己的发明创造去赚钱”。

他给自己制定一个规定“每天必须想个发明,不管大小”。此后的一年,孙‍正义的“发明研究笔记”中洋洋洒洒记载了250多项稀奇古怪的想法,如高效的蟑螂药、可除臭的马桶等等。

★ ★

1976年夏天,19岁的孙正义去劳伦斯国家实验室找老乡玩,无意中得知实验室的一位博士在搞“半导体声音合成芯片”的技术,他马上联想到自己考试的窘境“如果能搞出个语言翻译机,考试就再也不用翻字典了!”

在那博士的帮助下,半年后孙正义还真搞出一个袖珍发声翻译器的专利。然后,他扭头返回日本,挨个到佳能、欧姆龙、松下电器等大公司去推销。

但是,公司前台都是以貌取人,孙正义长成那样,自然连前台那关就过不了,更别说见到总监级别的人物了。

孙正义不死心,最后他动用了父亲的关系,找到夏普的老大、“日本电子产业之父”佐佐木。

遗憾的是,佐佐木听了40分钟,也没有听出孙正义的翻译器到底有怎样的前景。

就在孙正义绝望之时,当天晚上他却意外地接到佐佐木的电话“100万美元成交。”怎么回事?

原来佐佐木从孙正义的眼睛里读出自己年轻时的影子“执着+朝气”,“与其眼看着成为竞争对手,还不如大力栽培”。

就这样,

孙正义又赚到他的第二个100万美元。

此后,孙正义干脆在硅谷开办了一家公司,专门销售电子游戏机以及游戏软件,鼎盛时期达到350部,遍布校园餐厅、酒吧、咖啡厅、学生宿舍等各个角落。

然而,1978年毕业前夕,21岁的孙正义却决定将重心放回日本,原因是“母亲年纪大了”,他毫不犹豫将公司盘给朋友,自己只身返回了九州。

下一步做什么?在美国喝了6年洋墨水的孙正义雄心勃勃“不做就不做,要做就做第一”。

此后,孙正义花了两年多时间做市场调研,跑了1000多个项目,并对其中40个列出了详细的可行性研究报告,包括未来10年的资产负债表、损益表、现金流量表以及组织结构图。

最后,孙正义决定将目光锁定在软件销售行业“开发软件要冒很大风险,搞不好就栽了,但是软件的销售风险要小得多。”

于是1981年9月,孙正义在大野郊区的一间铁皮屋里正式创办了软件银行,注册资本金25万美元。

开业前一天,孙正义给临时雇的两位员工打鸡血“公司5年之内销售规模将达2.5亿美元,10年之内超过125亿美元,未来公司将是千亿美元,上万人的公司。”

不过,不到三个星期,那两人就辞职了,理由是“天天加班,还不给加班费。”

留不住员工,孙正义就自己跑业务,他一个月跑遍了福冈、长崎等地的42家专卖店和94家的软件公司,并通过佐佐木的关系,找到东芝和富士通,希望它们投资。

刚开始,那几家公司碍于佐佐木的面子,还派几个业务骨干装模装样过来看一下,一看软银刚刚起步就不搭茬了。为此,孙正义相当郁闷。

当年11月份,当孙正义听说大阪要举行全国电子产品展销会时,他决定孤注一掷,一举砸入20万美元“租下了会场最大、距入口最近的展厅,并免费提供给各软件公司”。

开展第一天,观众就被软银展台的大手笔给镇住了,尤其还有一位德高望重的佐佐木老先生站台。

结果软银展台前面人头攒动,孙正义整整一天都没有动窝,就连中午上厕所的时候都在发名片,当场就有10多家谈定要与孙正义签约。

这个时候,孙正义显示出过人之处,他只选择了最大的软件公司哈德森签订代理合同,而且签的是独家代理合同“要和别人合伙,一开始就要和最大的公司合伙。”

★ ★ ★

果然此后,软银进入了快车道,短短4个月就成为日本最大的软件营销商,一年后控制了日本软件市场40%的份额。

到了1982年底,软银的利润已经突破600万美元,并以每年30%的速度在递增。

此时,孙正义想大举扩张,却资金不够。于是他到第一劝业银行申请贷款,接待他的是信贷经理御器谷。

“有房产抵押吗?”“没有”。“有股票质押吗?”“没有”。“那你有什么?”“我有软件”。但是,那位老兄对孙正义的电脑软件一窍不通,听得云山雾罩。

不过,当他得知孙正义在加州伯克利留过学,尤其第一笔生意来自佐佐木老先生时,态度立马变了。此后,正是御器谷游说第一劝业的领导,最终同意贷给孙正义1200万美元。

有了1200万美元进兜,孙正义决定大举进军计算机杂志,他要复仇“此前I/O、ASCII等计算机媒体拒绝刊登软银的广告。”

1983年5月,孙正义一口气创办两本计算机杂志《Oh!PC》和《Oh!MZ》以及一本购物指南《TAG》。

但是,搞出版与搞软件销售还是不一样。两个月下来,杂志退货率高达85%,库房里到处堆积如山。此后半年出版业务一直亏本,头9个月就亏掉500多万美元,到了1983初,竟然亏掉1000万美元。

孙正义急火攻心,开始出现神经衰弱,头发一掉就是一大把。

更为郁闷的是急性肝炎又犯了,不得不在家养病。等病情稍为稳定后,孙正义就把自己关在家里,一条一条阅读读者意见,他的思路也逐渐清晰“从内容开始做起,完全按读者的要求去做。”

病情康复后,孙正义再次决定豪赌。这一次,他把宝压在了NEC上,而且是250万美元“与NEC形成策略联盟,由软银赞助250万美元在各大电视上做广告”。

好在NEC个人电脑也争气,很快就火了,于是孙正义两本电脑杂志跟着火了“以前每月印5万册,其中4万册卖不出去,现在印10万册,3天就卖光了。”

1994年4月,软银在东京交易所挂牌,年仅37岁的孙正义一跃成为身价超过10亿美元的富豪,软银也成为日本最具规模的软件销售及文化出版公司。

2年后,孙正义更是豪气干云,动用银行31亿美元贷款,上演蛇吞象,一举买下美国的齐夫戴维斯集团全部股权,将旗下的“电脑周刊”收入囊中。

1995年底,软银利润突破1000万美元,股价较年初也涨了一倍多。不过,孙正义却意外发现《Oh!PC》和《Oh!MZ》两本杂志广告费出现小幅回落。

财务总监根本没当回事,孙正义却非常敏感,他把最近一年的广告费逐月做了详细分析,最后的结论是“纸面媒体将走向没落,而互联网会强势崛起”。

软银董事会觉得孙正义小题大做。要知道,当时全世界电子商务交易仅仅3亿美金,网址只有区区的17.7万个。

不过,孙正义根本没有不听大伙讨论,直接成立了两只10亿美元的风险基金“必须抢先在互联网项目下赌注。”

此后,孙正义一年中有一大半时间泡在硅谷,他先后在55家新开办的网络公司中投入了3.5亿美元。

1996年8月,杨致远的雅虎进入了孙正义的视野,他判断那是一条大鱼“搜索引擎抓住了互联网的入口”。

可惜,当时杨致远并不缺钱,一年有几百万美元的广告费收入,现金流打平绰绰有余,红杉等风投都追着杨致远要投钱。

★ ★ ★ ★

孙正义想起了孙子兵法里提到的“上兵伐谋,其次伐交,其次伐兵,其下攻城”,他决定玩点奇招。

3个月后,孙正义在斯坦福的宿舍找到杨致远,第一句话就是“你的竞争对手是谁?”杨致远一愣“网景,怎么啦?”当时的网景已经在纳斯达克上市,风投正劲。

“我这里有1亿美元,一个月内就要投出去,如果你不让投,那我就去投网景。”那可是1亿美元啦!如果真给到了网景,那网景还不放出几十个大卫星来!“成交,算你狠!”

后来,孙正义的那1亿零200万美元就占到雅虎公司33%的股份。仅仅5年过后,孙正义的那1个多亿就变成了200亿美元。

正是投资了雅虎,孙正义看到了互联网的巨大机会,他果断成立软银科技投资公司,决定将“软银”朝互联网“风险投资商”转型。

在此期间,孙正义读了4000多本经营及历史方面的书,尤其是“孙子兵法”更是滚瓜烂熟。“

如果没有《孙子兵法》就没有我孙正义”,孙正义用心揣摩为什么兵法13篇第一篇就是计篇,他由此形成自己的投资逻辑:

一看该行业是否能使自己持续不厌倦地全身心投入,50年不变?孙正义不想今天进去,明天就退出来,因为一个行业没有5-8年很难形成规模。

二看10年内是否至少能成为行业第一?只有能够成为第一的事业,才有想象空间,才会不断打破天花板,获得超额利润。

三看别人可不可以模仿?一个值得投资的企业,其商业模式、产品或者管理团队必须有一样独特的地方,让别人无法简单复制。

可以说,1995年-2000年5年间,孙正义不是在看项目,就是在看项目的路上。

1996年12月,孙正义从旧金山飞回东京过圣诞,结果在候机楼遇到了数据现金公司的创始人林奇,两人一见如故,结果一个小时后孙正义就决定投资1540万美元,买下数据现金公司9.5%的股份。

此后,

孙正义更是启动疯狂购买模式。

4年之内,在全球投资超过450家互联网公司。到了2000年,软银已经拥有美国企业300多家,日本企业300多家,旗下资产规模达到7000亿人民币,一举跻身日本资产规模前5位。

2006年,孙正义更是宣布斥资118.7亿美元并购沃达丰日本公司。当时,尽管沃达丰是日本第三大运营商,但是其网络质量糟糕,内部士气底下,员工流失严重。

收购后,孙正义审时度势,一方面在地铁、车站、楼宇投放了铺天盖地的广告,同时猛然发动价格战“所有加入沃达丰套餐的用户,在软银网内互打电话、互发短信实行免费”。

这两招够狠,仅仅10天用户数就突破了50万,3周后突破了100万。从此之后,沃达丰更是以月增100万用户的速度一路狂增。

到了2013年,软银移动一举成为日本市场上盈利状况最好的运营商,其用户数由原来的1500万增至3000多万,足足翻了一倍。

西方亮了,东方自然也会亮。1994年,孙正义的师弟薛蛮子拉着吴鹰、陆弘亮三人搞了个UT斯达康,主做固定电话。

到了1996年4月,UT斯达康因为业务发展太快,导致缺钱缺得厉害,于是三人跑到东京找孙正义。

按照孙正义的投资逻辑,他对固定电话这类缺乏创新的产品并没有太大的兴趣,不过最后薛蛮子提到一句“一人买一部,就是12亿部”,孙正义一下子来了精神,马上决定投3000万美元。

6年后,那笔投资足足赚了200倍,也由此拉开了孙正义神奇的中国投资之旅。

当年年底,孙正义第一次来到中国,出席UT斯达康的董事会。会议间隙,孙正义站在八达岭长城大声呐喊“我是孙子的后代,血液中的祖先在召唤我。”此后,孙正义每年要来中国3-4趟。

是啊,当时的中国内地互联网普及率25%不到,后面还有五、六亿人在排着队准备上网“商业模式并重要,重要的是产品客户体验好,有流量就有价值。”

转眼到了1999年,第一波互联网浪潮在神州大地激起了巨大的浪花。当时,新浪、网易、搜狐三大门户网站已经开通,百度开始融资,腾讯、阿里也迈出了探索的脚步。

当年10月,孙正义听说西湖旁边的马云刚刚获得高盛500万美元的风险投资时,再也按耐不住了。于是,他通过摩根士丹利的资深分析师古塔催了3次,要与马云见面。

马云当然受宠若惊。要知道,当时马云连自己都不知道B2B业务到底将做成什么样。与张朝阳、丁磊、王志东等IT大佬相比,他只不过是一个入门级的创业者。

此后你知道的,孙正义一眼就发现马云与杨致远一样,属于狂热型选手“身上有一种不达目的誓不罢休的霸气”。

尤其他对马云所提出的互联网将由“网友”时代向“网商”时代跨越的想法大为赞赏。6分钟后,孙正义就决定投资阿里巴巴2000万美元。

2014年9月19日,阿里巴巴以218亿美元的筹资额登陆纽交所,最高兴的除了马云外,应该就是孙正义了,他旗下的软银所持股份暴涨到580亿美元,15间投资回报率超过1000倍。而

正是这一天,孙正义的身价暴涨至166亿美元,登上了日本首富的宝座。

此后,孙正义修正了自己的投资风格“只要跟大陆沾边的项目基本都投,尤其是10分钟之内找到感觉的铁定要投。”

2008年,千橡互动CEO陈一舟拜访软银,孙正义一看到陈一舟、杨宁、周云帆三个斯坦福的帅哥顿生好感,谈了不到10分钟,他的头脑就开始发热,于是陈一舟顺利拿到4.3亿美元的投资。

2011年12月24日,孙正义在上海过平安夜。PPTV具有科学家气质的陶闯仅用7分钟,讲了一半PPT就让孙正义开始兴奋,最后他决定投2.5亿美元,也创下2006年谷歌收购Youtube以来,全球视频行业规模最大的一次融资。

此后,孙正义在内地的投资清单中相继出现了香港亿通 盛大网络、新浪、网易、8848、当当网、携程旅游网、263集团、完美时空、人人网等100多家公司的名字。可以说,孙正义是众多投资大佬背后的大佬。

不过,孙正义也有看走眼的时候。2012年,软银斥资200亿美元收购了美国运营商Sprint,从此软银的噩梦就开始了。

孙正义的初衷是将其与美国第四大运营商合并,打造一支新的电信龙头,不过却被美国电信业监管机构给否掉了,原因是“涉及垄断”。目前,Sprint已经连续5年亏损,未来3年将有100亿美元债务到期。

据称,由此导致软银背负超过1000亿美元的债务。2014年、2015年软银的股价跌幅分别为22%、15%。

为了还债,孙正义已经出售其持有的阿里巴巴股份套现100亿美元,并将芬兰游戏开发商“超级细胞”以86亿美元的价格卖给了腾讯。

当然,对于见惯大风大浪的孙正义来说,算不上什么,顶多就是软银36年历史中的一个小浪花而已。

因为他是100%的孙正义,“几乎没一句多余的话,仿佛武侠中的人物:一、决断迅速;二、想做大事;三、能按自己想法做事。”返回搜狐,查看更多

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